I know it has been a long time since my last post, but I was planning and executing the topic of this post. 

A new addition to my VBS planning is a seemingly unrelated preliminary event.  This year I held an Easter Egg Hunt on the front lawn of my church the day before Easter.  I used this event to not only invite people to our church, but also to advertise for VBS.  In addition, every child who came to the event had to fill out a registration form with current address, phone number, and email address.  This provides me with a list to outside of my regular attenders to communicate with about upcoming events, specifically VBS!  I have not seen the effects of this event on my VBS, but I will keep blog about them as I start to see the results.

My suggestion is to use any and every event leading up to your VBS to advertise.  This is a captive audience and if they like what they see at the event, they are in they are much more likely to check out the VBS. 

Happy planning!